May 12, 2010
Why is Business Website Copy So Awful?
Jason Fried of 37Signals for Inc.
When you write like everyone else and sound like everyone else and act like everyone else, you’re saying, “Our products are like everyone else’s, too.” Or think of it this way: Would you go to a dinner party and just repeat what the person to the right of you is saying all night long? Would that be interesting to anybody? So why are so many businesses saying the same things at the biggest party on the planet — the marketplace?
Fried continues with several examples of great business website copy. These examples are useful in terms of both teaching how to write more effectively and showing how nuanced, but critical, copy can be on a website.
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