April 15, 2010
Twitter is Much, Much Better Than Digg for Link Bait
The success of link bait relies more on the quality of your content rather than the strength of your network. It’s no coincidence, that the same applies to the success of spreading your content (and having it go viral) on Twitter. Think of tweets as the micro-blogging version of back links. You do still need a strong following to get content going, but once it starts to spread, there’s no telling how far it will reach. And as a result, the potential for links is un-matched.
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