April 22, 2010
Optimizing for AdWords Content Network
We are often asked about how to maximize the ROI from Content Network campaigns. What type of targeting should I use? How many keywords and ad groups should I have? How can I develop effective creatives? [W]e have developed a set of best practices to answer some of these questions for you. Recently introduced as part of a new initiative called Optimization University, these are now available to everyone through a series of 6 videos and the Getting Started guide. The guide and videos provide a conceptual walk-through and product demos of major steps in executing a Content Network campaign.
The six videos are targeted at beginners and although the principles discussed in them are not new, they are still very useful.
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