November 27, 2012
Local Intent: 1 in 3 Google Searches Have It
Ed Parsons, the Geospatial Technologist of Google, has indicated in a recent talk at Google PinPoint London 2012 that “about 1 in 3 of queries that people just type into a standard Google search bar are about places, they are about finding out information about locations. …this isn’t Google Maps just people normally looking at Google”.
In other words, Google users are looking for local retailers, local restaurants, local service providers, etc. 1/3 of the time. While some, maybe most, people still rely on word-of-mouth, that appears to be changing in light of the other historical data in the post.
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