May 22, 2011
Lawyer SEO Results
Although it’s sometimes difficult to quantify the effect an SEO campaign may have on a particular business – we do our best to accurately and fairly measure this effect and report it to our clients so that we can sleep at night knowing that we are providing actual value not just hype.
Rankings, Err, Google Rankings
Many SEO firms measure their effectiveness in terms of how well a highly a site ranks in Google’s results; however, this is an outdated and outmoded metric given how much Google’s search engine results pages, or SERPs, ave changed over the years.
For example, if Google’s algorithm determines that a user might be intending to limit his/her results in terms of geography, e.g. the user is searching for a lawyer in his/her state or city, Google will either display integrated local listings, called Google Places listings, or it may localize the search, or both.
As such, it is very,very difficult to accurately measure how a particular, locally-focused site is ranking.
A Better Metric
Because of the aforementioned complexities with measuring search engine rank, as of 2011 there is meaningful metric: conversions.
Although some of our competitors do try to optimize their clients’ pages for conversions, few do it well. However, because we started off as a web design company we integrate conversion optimization into all aspects if what we do, it’s not just am afterthought.
Results
So what have we done for our clients? Although not guaranteed, one of our clients gets about 10 conversions per week, i.e. contacts driven from it’s website.
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