October 31, 2012
How to Finance & Partner with an Existing Blog
John-Henry Scherck via SEOmoz:
A few months ago, Rand Fishkin wrote a post about the benefits of buying a blog. It’s a tactic I have become a big fan of – it’s effective, efficient, and scalable. By purchasing/financing a blog you can work hand-in-hand with an established site that already has an engaged readership and a social following.
One thing to keep in mind, the end goal here isn’t links. Do you get links? Sure! You get a ton! But this isn’t a tactic to pump a contextually relevant blog full of anchor text links. This is a blueprint to align your site with an established publication, partner on content, and build your brand. This is a strategy to grow a business, not just a back link profile.
The strategy he is advocating isn’t so much purchasing a blog, rather, paying some of its costs and contributing technical advice to the blog.
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