May 13, 2010
How Social Media Will Change PageRank Allocation
Ross Hudgens on SEOmoz’s YOUmoz:
Bloggers don’t link out as much -or in the same way – as they used to. Due to Twitter and Facebook, there is less “thanks for sharing this great content” ego boosts for dropping a cool funny video or awesome Infographic. Major bloggers just don’t do that anymore, and if at all, not nearly at the same volume.
Earlier in the post Hudgens advances the possibility that Google will use a similar set of factors in determining the authority of Twitter accounts as it does for websites generally. Such an approach only seems totally reasonable and logical.
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