Briefly Technical

October 30, 2012

Google Impression Share Changes

Google on upcoming changes to impression share:

“Hour of day” segmentation. Based on your feedback, we’re enabling “Hour of day” segmentation so you can evaluate how your ad coverage varies by the hour.

Advertisers will now be able to determine if their ads were shown, or if they were outbid, on an hourly basis.

Seems like a nice refinement of the existing impression share that could help some advertisers whose daily windows of opportunity are relatively short – nto sure what those are, however.

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