Briefly Technical

October 8, 2012

Content Marketing Strategy From a Failed Television Writer

Copyblogger:

1. The main character finds himself/herself in a comfort zone (ordinary life).
2. They want something (to satisfy their desires or solve a problem).
3. They enter into an unfamiliar situation (a call to adventure).
4. They must adapt to it (and overcome resistance, objections).
5. They get what they wanted (a mentor appears to guide them and provide the the key to solve their problems or satisfy their desires).
6. But have to pay a price for it (the call to action).
7. They return to their familiar situation (they apply the solution you provide)
8. Having changed (for the better).

Although this characterization of people’s needs and the actions associated with fulfilling those needs is relevant to marketing in general, it is especially insightful in terms of legal marketing.

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