May 25, 2011
ABA Techshow SEO Presentation
The ABA appears to have put on a fairly good, albeit basic, presentation on how law firms and lawyers can effectively leverage search engine optimization. I especially liked the folllowing statement as too many lawyers want to be able to, “set it and forget it,” which generally doesn’t work for law firm SEO:
Lawyers who commit to writing and regular publishing get rewarded.
Firms, practice groups and lawyers need a body of work they can stand behind.
When it comes down to it, website will likely provide very little utility if law firms and/or lawyers do not put in the time to create and distribute useful content on their websites. Although some people do use the internet like the yellow pages, e.g. search for “Arizona will lawyer,” most use to the internet to find answers, or at the very least educate themselves.
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