December 5, 2012
7 Advanced Link Building Tactics
2. Produce a Resource and Set Up Alerts
Similarly, you can put together a video, white paper, or infographic, set up Google Alerts on the topic, and start contacting people. Any time a question about the topic comes up online, this is an opportunity to answer their question with a link to your resource. This is a great option because the answer is completely on-topic.
If you use this tactic, be sure to be as helpful as possible. The resource itself should be tremendously helpful, of course, but if it doesn’t answer every aspect of the question, make sure you address those directly in your comments, emails, etc. Don’t make it feel like a sales pitch, offer a genuinely useful answer.
Great suggestion to reap even more benefit from content development efforts. Do yourself a favor and read the whole post.
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